For Subscribers
Six Tips for Breaking Bad NewsEveryone has to deliver unwelcome information at some point. Here's one expert's take on a better way to do it.
Opinions expressed by Entrepreneur contributors are their own.
If The Godfather taught us anything about business, it was this: It's personal. So when the news is bad--and for risk-chasing entrepreneurs, at some point it will be--a good communication strategy will save you the drama of becoming the enemy.
Take it from Dr. Robert Buckman, a medical oncologist and professor at the University of Toronto who's been breaking bad news professionally for decades. "Do it poorly," he says, "and people will never forgive you. Do it well, and they'll never forget you."
