Entrepreneur Plus - Short White
For Subscribers

Should Entrepreneurs Lie? It's a Tricky Question.In the hustle of the startup world, entrepreneurs often drop little white lies -- and don't even consider them to be lies. Where's the ethical line?

ByJason Feifer

This story appears in theNovember 2018issue of狗万官方.Subscribe »

Seamind Panadda | EyeEm | Getty Images

Gary Hirshbergknew the exact amount of money he needed to save his company: $592,500. It was 1988, and his fledgling yogurt brand,Stonyfield Farm, was near collapse -- rocked by the closing of its third-party manufacturer, hemorrhaging money as it struggled to fulfill orders and unable to find newinvestors. But with that exact amount of cash, Hirshberg and his co-founder, Samuel Kaymen, calculated, they could open their own facility and regain their footing.

Related:11 Mindset Shifts You Need to Scale Past 7 Figures

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Unlimited access, including premium content
  • No ads
  • Subscription to狗万官方magazine
  • Four free e-books a year
  • Subscriber-only events with our experts

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.