播客:当ppt没有工作,这瞧we's Exec Passed Out Comic Books InsteadLearn why Lowe's employs a behavioral scientist to run its innovation lab.

ByLinda Lacina

Lowe's

How Success Happensis a podcast featuring polar explorers, authors, ultra marathoners, artists and more to better understand what connects dreaming and doing. Linda Lacina, Entrepreneur.com's managing editor, guides these chats so anyone can understand the traits that underpin achievement and what fuels the decisions to push us forward. Listen below.

When you think of who might be putting a3-D printerin space, you're likely not thinkingLowe's.But the home-improvement retailer has done this and more, integrating other new technologies into its stores such as exosuits (to help staff stocking shelves maintain energy) and holorooms (to help homeowners visualize new home improvement projects).

Helping make all this possible isKyle Nel, the chief innovation officer at Lowe's Innovation Labs. Nel isn't your typical tech guy but a behavioral scientist who puts his understanding of how people act to help make change. In his observations he's learned that most problems companies face aren't technical but rooted in how different types of people and groups work together and make decisions. "These issues are all behavior issues," he says.

Related:Conversation is the Most Underused Innovation Tool

To leverage what he understands about behavior, Nel creates systems, ones that can be applied at any organization, to help push forth unexpected innovations. At their heart, these processes address how decision-making happens (or doesn't), align needs and construct a narrative that connects everyone to the big picture.

"If you see the primary issue to getting anything accomplished is people, then you put the vast majority of your effort into getting people moving," says Nel.

One method Nel uses is "science-fiction prototyping." He hires science-fiction writers and illustrators, arms them with market research and trend data, and creates comic books for executives about potential ways tech and people will come together in the years to come. These books help company leaders fully understand the impact of a new business shift in a way that typical PowerPoint presentations can't. With the buy-in these stories bring, the initiatives are more likely to move forward.

"We debate and talk about the story and not the capabilities we'd need to make those stories a reality."

Focusing on the story shifts the conversation from how the tech will be built to the opportunity at hand. For Lowe's, the initial comics led to discussions about incorporating augmented and mixed reality long before the Oculus Rift gave those technologies wider visibility. The story strategy also ensures that planning is based on principles and doesn't get lost in risk management, culture problems or technical jargon. "By the time we get to the execs, we're talking about the ideas, not some awkward phraseology," says Nel.

Related:Kathryn Minshew of The Muse: Decide Who You Are, or Have it Decided for You (Podcast)

Ultimately, his methods help demystify futuristic change, identify gaps and produce the movement organizations want but can't always achieve.

"If Lowe's can build autonomous robots or put a 3-D printer on the International Space Station, it opens up the gates for every organization to do big bold things" says Nel.

This effort becomes even more vital as the role of private companies shift. "From a personal level, that's where I see all the big awesome changes we need on this planet," says Nel. "Traditional companies and organizations are going to have to take the lead on that."

To learn more about Nel's methods and the importance of behavior in any organization, listen to this week's podcast.

Listen to the podcast below or subscribe onSoundCloud,StitcheroriTunes.

Wavy Line
Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in theWall Street Journal,Smart Money, Dow Jones MarketWatch andFamily Circle. Email her at llacina@entrepreneur.com. Follow her at@lindalacinaon Twitter.

Editor's Pick

Related Topics

Cryptocurrency / Blockchain

Is Cryptocurrency the Future of Real Estate Transactions? Here's What You Should Know.

Discussing cryptocurrency's influence on the real estate industry and what the future may look like.

Business News

蒂姆•库克据说拒绝申请an Apple Card

The card officially launched in the U.S. on August 20, 2019, and features perks such as no late or over-limit fees.

Science & Technology

Security Breaches Are on the Rise and Your Identity Isn't Safe. Here's How Verified Identities Can Help

There are only three certainties in life. Death, taxes and cybercriminals attempting to steal information they can flip for money.

Marketing

The Role of PR in Successful Product Launches — Strategies and Best Practices

By executing a comprehensive PR campaign, brands can generate buzz, build credibility, and create a strong foundation for their product's success in a competitive market.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Business News

Doctor's Office Receptionist Arrested for Allegedly Stealing $44,000 From Patients in Square Payment Scam

According to police, the receptionist stole from over 75 patients.