How to Serve Customers - and Keep Users Happy, TooUsers or customers? Three ways to explore who your company really serves.

Google and Facebook are two of the world's biggest brands,价值$309 billion and $159 billion, respectively. These huge companies share something else in common: most of their users aren't customers.

Googling banana bread recipes or posting Facebook status updates is free. However, the more we use these platforms, the more advertisers they attract – and advertisers pay the bills. Google, for example, earned overUSD $160 billionfrom ads in 2019, which accounted for nearly 71% of its revenues.