How These Founders Reinvented the Apron and Won Over Celebrity ChefsFounded in 2012, H&B now supplies aprons for more than 700 restaurant clients across the globe.
ByCarren Jao•
This story appears in theJanuary 2015issue of狗万官方.Subscribe »
It's about as humdrum an item of apparel as you can get. But in the hands of an impassioned Los Angeles-based designer, the humble apron has become the cornerstone for a successful business.
Hedley & Bennett (H&B) got its start in 2012, when Ellen Bennett—then a line cook for trendy L.A. restaurants Providence and Bäco Mercat, and a personal chef—finally had enough. "An apron is something that every single chef uses besides a knife," says Bennett, who juggled all three jobs while launching her company. "It was this thing that we all wore, and it was ugly and gross and weird."
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