How Christina Tosi Took Milk Bar From a Single Bakery to a Sugary Empire in 10 YearsThe chef and entrepreneur won't settle for anything less than perfection -- which is why she spent two years developing a single cake recipe.
This story appears in theOctober 2018issue of狗万官方.Subscribe »
No one has ever called Christina Tosi a culinary snob. After all, the chef and founder ofMilk Barhas created a sweet-treat kingdom built on American nostalgia. Her aversion to elitism inspired her comforting but inventive cookies, cakes and soft-serve (Cereal Milk ice cream is a winning example), all of which are a national fascination. It's led to 14 stores,partnershipswith Target and JetBlue and celebrity status for Tosi, who has served as a judge onMasterChefand penned two cookbooks. (Her third,All About Cake,is out in October.) Now, after a decade in business and a recentfundraise, she wants toexpandto grocery stores, customers' doorsteps and more. We talked with Tosi about creating your own comfort in business, taking care of the people around you and why the perfect dessert can take years to get right.
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