Come August, Etsy Merchants Can Sell Directly to RetailersEtsy Wholesale, which debuts in August, will enable makers to sell their creations directly to major retailers -- including Nordstrom and West Elm.
ByGeoff Weiss•
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This summer,Etsyis inching closer to the brick-and-mortar retail realm -- but perhaps not in a way you'd expect.
The site, which serves as an integral platform for crafty artisans with commercial ambitions, is slated to debutEtsy Wholesalein August.
Rather than just selling directly to consumers, the site will enable makers to vend to retailers, too -- in larger quantities and atwholesaleprices.
While a beta version of this service launched last year, the company unveiled official detailsin a blog post yesterday: sellers must pay a one-time joining fee of $100, while Etsy will collect a 3.5 percent transaction fee for every wholesale order. (The company takes the same 3.5 percent cut on direct-to-consumer transactions.)
Related:Etsy to Offer Tips to Sellers in Town Hall Meeting
In addition to facilitating sales between Etsy makers and independent boutiques, the company also boasts partnerships with major retailers like Nordstrom and West Elm, and sponsors major tradeshows to amp up community exposure.
In one instance, Etsy related,two home accessories designersfrom West Virginia attracted the eye of Nordstrom, which in turn "enabled them to rent a dedicated studio space and scale from a two-person business to eight employees."
And this is not the only initiative that the e-commerce site -- which boastsover 1 million sellers that generated $1.35 billion in saleslast year -- has up its sleeve to bolster entrepreneurship.
Last week, Etsy CEO Chad Dickerson and Chelsea Clinton spoke about the company'sCraft Entrepreneurship Program低收入制造商提供课程how to turn their artistic skills into supplemental income.
