College Entrepreneurs Find a Green Niche in an Online Farmers MarketThe young environmentalists with a passion for sustainable agriculture won $10,000 in a business contest to launch the farm-to-front-door venture.

When the entrepreneurship club at Colby College in Waterville, Maine, challenged students to come up with ideas to stimulate the state's small-business economy, Danny Garin, an economics and government major, envisioned a virtual farmers market stocked with local produce and artisanal products.

"There are a lot of high-end markets [here], but nothing that replaces the farmers market experience," Garin, 21, explains.