Chipotle CEO: McDonald's Chicken Farm the 'Most Disgusting Thing'McDonald's $50 million investment in Chipotle in 1998 was a bit of a mixed blessing for the burrito giant.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
Chipotle has some foul words for McDonald's. Though McDonald's $50 million investment in Chipotle back in 1998 may have been instrumental in getting the burrito chain off the ground, Chipotle's founder, Steve Ells, always sought to keep the fast-food giant at a reasonable distance.
在某些cases, it turns out, he was downright repulsed by McDonald's practices. In a newprofilebyBloomberg, Ells told his father that visiting a McDonald's chicken farm in Arkansas was "absolutely the most disgusting thing he'd ever seen in his life."
While Ells does not describe precisely what he saw on the farm, it ultimately fortified Chipotle's vision ofFood With Integrity-- which today includes sustainably raised, organic and locally-sourced ingredients whenever possible. "Up until that point it was about buying really good, fresh food," Ells says. "But I had never visited the farms."
麦当劳did not immediately respond to request for comment.
Related:Chipotle-Backed Pizzeria Locale Expands to Kansas City
Recently, Chipotle put its money where its mouth is when itstopped selling porkin 1,700 locations after finding a supplier had violated its animal-welfare standards.
At the same time, however, Chipotle execs acknowledge that a relationship with McDonald's -- which represented the company's first non-burger endeavor -- did bestow critical lessons in fields like distribution, real estate, construction, talent and organizational structures.
Now, how the tables have turned. Amid plummeting sales, McDonald's is taking a page from Chipotle's fast-casual playbook and emphasis on quality ingredients. In addition totapping a new CEO, Steve Easterbrook, who has also served as chief of the fast-casual chains PizzaExpress and Wagamama, the company is slated to roll out a "Create Your Taste" platform featuring simplified recipes and localized ingredients.
Related:McDonald's Franchisees to New CEO: We Need to Get Back to Basics
