Casa Humble the Chicago brewery created by two entrepreneurs of Mexican originThe López brothers created craft beers inspired by the flavors and colors of Mexico. They started the business experimenting in their parents' house.

ByEduardo Scheffler Zawadzki

This article was translated from ourSpanish edition.

Maskot | Getty Images

In 2015,Javier and José López, two brothers who are sons of immigrants in the Hermosa neighborhood in Chicago, began testing to brew beer. In his mind was the idea of creating a drink that couldhonor the flavors of Mexicoand evoke his memory. According to an interview they gave toTelemundo, the two brothers began experimenting at their parents' house; José López comments: "We started at home, to see how things are going, and little by little, making beer after beer; some came out well, others more or less, some very rich".

In 2019 they decided to try their luck and open their brewery atDistrict Brew Yards, a beer collective in Chicago where it is possible to taste all kinds of beers. Under the nameCasa Humildethey created a series of different flavors, using typical ingredients of Mexican gastronomy: nopal, vanilla, horchata, jamaica and Veracruz coffee.

Perhaps because of the ability of flavors to evoke memories, the López brothers' beerhas been embraced by consumers of Mexican origin生活在芝加哥,这允许他们产生more than 100,000 liters of beer last year. Now they are looking for ways to reach other markets within the United States (California and Texas) andhave just launched a line of coffeeto make known the flavors of the beans from Oaxaca, Veracruz and Nayarit.

Among the beers that Casa Humilde has produced areMaizal(a lager with a sweet touch of corn),Nopalli(ale with nopal and pear),Media Naranja(with citrus and made to celebrate José's wedding),Pilon(with a touch piloncillo) andCafecito(with notes of raspberry, hibiscus and honey). All the names of the beers enchant and sound like Mexico, as well as their colors and designs.

Its most recent creation,Viva La Frida, is a beer that pays tribute to the Mexican painter Frida Kahlo, is flavored with hibiscus and lime, and was created in collaboration withThe Chicago Brew Museumand theNational Museum of Mexican Art(in Chicago). : "This special drink celebrates the life and legacy of an incredible woman who created a community with everyone around her. This drink was also made in honor of the museum's new exhibition:Frida Kahlo: Her Photoson display through August 7, 2022."

The history of the López brothers enchants with their vision, their humility and their ability to create magical flavors capable of evoking memories.

Wavy Line
Eduardo Scheffler Zawadzki

Entrepreneur Staff

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.