Be Strategic About Social PlatformsBe careful which platforms you focus on to get the most out of your online exposure.

ByEntrepreneur Staff•

It can be difficult for business owners to understand the latestsocial platforms. Luckily, you might not have to.

Entrepreneur.com's editorial director Ray Hennessey explains that what's most important isn't chasing the latest digital tool but to hone in on the tool that will give your brand the most traction. He explains how to think strategically about social in this short video.

Related:Do I Need an Office?

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