As Criticism and Comparisons Abound, Gwyneth Paltrow's 'Goop' Gets the Last LaughIn a biting new blog post, the site pokes fun at its elitist reputation -- and also thoughtfully illuminates a perceived double standard.

Gwyneth Paltrow's fiercely polarizing lifestyle brand Goop looks to be steaming mad as criticism and comparisons surrounding the site have reached a fever pitch.

And on the heels of news that Snoop Dogg and Stephen Colbert are launching their own lifestyle brands -- the former a cannabis-themed media hub calledMerry Janeand the latter a parody calledCovetton HouseforThe Late Show-- Goop has fired off a deliciously venomous blog post welcoming each of the guys to the space.

"It's about time someone brought a sausage or two to this clam bake," begins the biting entry, entitled "6 Fail-Proof Tips For Launching a Men's Lifestyle Site.'

Many of Goop's suggestions poke fun at its own reputation for being elitist and out of touch. After getting burned for a past post aboutvaginal steaming, for instance, Goop suggests that Snoop and Colbert "get ahead of the curve and write about a growing craze among men, anal bleaching" -- recommending a treatment at New York's Face to Face spa, where "gentle fruit acids will be applied to your balloon tie."

Related:How Reese Witherspoon's New Lifestyle Brand Stacks Up Against Goop, Honest and Preserve

"Evergreen beauty content is SEO gold -- and you can link-bait the shit out of it," Goop adds, suggesting that the guys author a six-page slideshow about man-buns. "We style ours with Psssssst Dry Shampoo and Abilene oil from sharks."

But if there is a hint of truth in every joke, some of the quips seem to echo Paltrow's rather sober responses to past criticisms surrounding Goop.She toldTimemagazine in June, for instance, that comparisons with other actress-entrepreneurs like Jessica Alba, Blake Lively and Reese Witherspoon were "slightly misogynistic" given the different nature of each of their businesses.

"I wonder if George Clooney would be asked about Puff Daddy's ancillary liquor line," she said. (It should be noted that狗万官方drew precisely this comparisonlast June when Justin Timberlake and P. Diddy announced competing artisanal tequila brands.)

But Goop's blog post tackles this perceived double standard in a stinging tone that also, for the first time, suggests that the company doesn't take itself so seriously: "Stephen, why not try to shark some of Snoop Dogg's readers? After all, the media world will be eagerly awaiting a cat fight from you two lifestyle doyennes!"

Props to Goop for shrewdly flipping the script, and for finally realizing that, if you're going to evangelize the virtues of$5,000 gold-plated juicersand the emotional layers of "conscious uncoupling,“这有助于有幽默感。

Related:Timberlake, Diddy Throw Down in Artisanal Tequila Battle