Entrepreneur Plus - Short White
For Subscribers

Anatomy of a RumorHow the office rumor starts, proliferates and can be stopped

ByJason Daley

Opinions expressed by Entrepreneur contributors are their own.

Anatomy of a Rumor

几乎每一个企业,无论其规模,漩涡with rumors about layoffs, promotions, cutbacks--even the boss's liposuction. Most of the time, the chitchat is harmless, but occasionally, backchannel chatter can destroy trust and sabotage productivity. We asked Nick DiFonzo, rumor psychologist at the Rochester Institute of Technology and author ofThe Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors, to help us map the progression of an office rumor--and suggest a few ways to keep one from getting out of hand.

1)The creation
“有俄文mors about everything, but the three most prevalent categories are the quality of someone's work, tenure (whether or not someone's keeping their job) and personnel changes. It's counterintuitive, but it turns out that office rumors are extremely accurate. If people care about the subject and there's a way to check the facts, the rumor will get more and more accurate over time."

2)The spread
"Rumors are circulated quickest by people who have a lot of connections or are social hubs. Secretaries, managers, supervisors--anyone connected with many branches of an organization."

3)The impact
"Employees can lose trust in management and one another. I saw that happen in one company. There were rumors that were entirely negative and entirely about management. It contributed to a feeling that the people in management were aliens, totally out of touch with employee concerns."

4)The mitigation
Rumors "can last forever-but if they're handled effectively, they can die off. Go to the super-spreaders, issue a detailed refutation and ask them to spread that. Limit the uncertainty people are experiencing. State a timeline in which news will come out. And respond to rumors quickly based on the truth. If you deny something that's true, you'll eventually be found out and lose all power to rebut rumors later."

5)The acceptance
"Rumors are a natural part of social networks. We have to have a healthy respect for the power of rumors that are both negative and positive. The best approach is to manage them ethically and properly."

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Unlimited access, including premium content
  • No ads
  • Subscription to狗万官方magazine
  • Four free e-books a year
  • Subscriber-only events with our experts

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Growing a Business

Senior Executives Are Falling Behind The Digital Curve — Here's What It Takes to Stay Ahead.

Learn how to stay ahead of the digital curve with the top areas of digital transformation that all corporate leaders should know.

Business News

McDonald's Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot

The company saw a lot of success with another former mascot, Grimace, in June.