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A Record Label Mines the Past for Music Aficionados and CollectorsThe Numero Group mines the past to forge the future of record labels--aiming at a reliable market of music aficionados and collectors.

By杰森Ankeny•

Opinions expressed by Entrepreneur contributors are their own.

The archival labelNumero Groupis as much research historian as it is music label: It plumbs the nooks and crannies of America's musical past to find should-have-been hits that never had a chance at the pop charts, whether due to financial inequities, managerial ineptitude or simple bad luck.

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Founded in 2003 by Ken Shipley (a former Rykodisc label exec) with partners Tom Lunt and Rob Sevier, the Numero catalog spans from soul to gospel to folk-rock to salsa. Each release is packaged with consummate care and attention--stuffed with detailed liner notes, vintage photos and related ephemera.

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