A Professional Bridesmaid Shares Her Secrets to Managing Stress and Forging Strong RelationshipsBridesmaid for Hire founder Jen Glantz says if you have an idea for something great, the best thing you can do is just start.

ByNina Zipkin

Courtesy of Jen Glantz
How do you turn a viral moment into something with real staying power?

In the summer of 2014, 26-year-old Jen Glantz had been a bridesmaid four times in under a year, with two more invitations in the offing. A friend had joked that she was becoming a professional bridesmaid.

A few days later, feeling burned out and discouraged after getting rejected from an opportunity that she had been excited about, her friend's offhand remark crossed her mind. She thought,为什么不试试一个疯狂的想法?

Related:Reddit Co-Founder Alexis Ohanian Reveals Why You Should Rethink What It Means to Be a Great Mentor

She offered her services on Craiglist as a bridesmaid for hire, with her skills including everything from dancing with drunk relatives to holding up the bride's dress when she had to use the ladies' room.

She posted the ad on a Friday night and by the time the weekend was over, she had gotten 250 responses and the post had gone completely viral. A month later, she was on a plane to Minnesota for her first wedding as a professional bridesmaid. Four years later -- and with no money spent on advertising -- the business is still going strong.

On this episode ofHow Success Happens, Glantz shares her strategies for building confidence, running multiple side hustles, rising above rejection, taking the leap when opportunities present themselves and creating something that matters to you.

Wavy Line
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Editor's Pick

Lock
A Majority of Workers Despise Annoying Corporate Buzzwords.So Why Do We Keep Using Them?
The Real Reason You Procrastinate andExpert Strategies to Overcoming It
Lock
Queen Latifah Says Female Leaders Must DoThese Four Things If They Want to Succeed
Lock
Want to Make Money as a Freelancer?Avoid This Mistake That Can Cost You Clients.

Related Topics

Business News

These Are the Highest Paid CEOs — And 9 Make More Than $100 Million a Year, According to a New Report

Blackstone CEO Stephen Schwarzman took the top spot from Alphabet's Sundar Pichai in total compensation in 2022.

Business News

New York City Has a Zombie Building Problem

Tenant-less office buildings are wreaking havoc on New York's commercial real estate industry.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

Should You Tip Your Server for To-Go Orders? Shake Shack's Founder Says No.

Many customers feel over-charged as digital tipping becomes the norm at restaurants. Danny Meyer thinks to-go orders such as coffee are not tip worthy.

Business News

'So Entitled': Pizza Delivery Man Curses Out Woman For Only Tipping $5

The woman ordered her pizza through DoorDash.