5 Necessities for Starting Your Own BusinessSuccess as entrepreneur is the right attitude in the right circumstances.

ByAlp Mimaroglu

Opinions expressed by Entrepreneur contributors are their own.

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Starting a business is not like climbing Everest -- in fact,530,000 Americans do it every month。But knowing the common, unforeseen roadblocks new businesses run into will give you a competitive edge and set you up for success.

There are all sorts of factors involved with starting a business, some of which aren't immediately obvious. Some people don't realize the hidden costs of starting your own business. Others don't have clear distinctions between red and blue oceans Still others are unprepared for the little failures that pop up, and crumble because of a lack of patience.

Being prepared for what's going to come your way will be a game-changer when it comes to startingyourbusiness. You're probably pretty well prepared, but here are a few things you may not have thought of:

1. Desire.

It might sound obvious, but youreallyneed to want to start your own business. And for the right reasons.

Knowing the real reason why you're creating an enterprise is important, becausenot all motivations are created equal。Ask yourself: do I really want to start my own business, or am I just sick of working for my current boss? Do I want to be an entrepreneur, or am I just caught up in a hobby?

The answers to these questions matter because, psychologically, if you don'thave the persistence to carry this thing out to completion, it's going to be a unpleasant process. You need real determinationto start your own businessfor the sake of the business。If you're just doing it to stick it to your ex-wife who said you'd never make it, it's not going to be enough to take you through to fruition.

Starting a business requiresself-determination and autonomy。You need to take control and run the show becauseyou really want to

2. Enough money.

Everyone knows the old idiom "you have to spend money to make money." However, few people know howmuchmoney they have to spend.

The short answer is that it differs for everyone.SCOREcan help, which sets you up with retired business professionals who have danced this dance before and can serve as your advisors. But even then, prepare yourself for an onslaught of costs.

What kind of expenses should you watch out for? Costs arise fromlocation, advertising, training, wages, and any fees paid to professionals or consultants such as a lawyer or accountant。The good news is that, for the first year,they're tax deductible up to $5,000.

The bad news is thattaxes always seem the new business owner hardest。Why is this? For starters, they're not automatically being deducted from your salary, like they would be at a typical job.

But it's the everyday costs we forget about. Lunch in a rush, drinks with a client, normal life events and the unexpected ones that matter more when you don't have a consistent income. Make sure you have enough put away that you won't have to sleep on the street just to run your business.

Related:7 Traits That Will Help You Overcome Adversity

3. A known market.

The idea of theBlue Ocean, pioneered by W. Chan Kim, states that it's best to enter into markets that have no competition. The opposite of a Blue Ocean is a Red Ocean, where bloody competition makes it harder to profit.

In short, you'll get less competition sellingprintable organsthan you would selling jeans.

However, sometimes there doesn't need to be a Blue Oceanwaiting for you。You can do what Apple did and create a Blue Ocean. Steve Jobs pioneered the idea of"creating a need,"which then created an ocean. He did this with the iPod, saying: "A lot of times, people don't know what they want until you show it to them."

In fact, many business theorists say the customer oftendoesn'tknow what's best. This is called aRed Ocean Trap。企业更控制那“需要”n people might think.

Related:10 Behaviors You Never See in Successful People

4 .The required (but less obvious) personality traits.

What traits come to mind when you think "business owner?"

Leadership? Tenacity? Innovation? Of course, but there are also some less obvious personality traits that make for strong business owners.

Studies have found that individuals who arecomfortable with ambiguitytend to make better business owners. This isn't all that surprising. As a business owner, the correct path is sometimes muddled and fuzzy. Being able to grapple with ambiguity gives you more flexibility and allows you to adapt accordingly.

Curiosityis also high on the list. Curious people are more apt to try new things and discover new methodologies for success, both which are integral skills for entrepreneurs.

Unless you're super lucky,patiencealso helps, especially during those long, slow periods when it feels like business is never going to grow.

Lastly, you must be able to deal with failure and success. Regardless of how your business does long term, you will have plenty of both along the way.

Related:How to Develop the Soft Skills of the Successful Entrepreneur

5. A contagious belief in your business.

Lastly, you need to have faith in your business that inspire others, as well.

In his sales memoir,How I Raised Myself From Failure to Success in Selling,Frank Bettgerclaims enthusiasm is the single most important part of selling.

He's not alone. Steve Jobs believed in inspiring enthusiasm within his employees as a method for a better business. He found thatby being human and honest, while creating actionable steps for success, he was able to connect with his employees and create a positive work environment.

Time and time again, research has shown thatpositive employees make a better sales team

However, the ultimate goal is to make your customers believe. That's why customer relationships are essential for your brand. You mustbuild relationships with your customers, either directly or through brand loyalty, in order to make them believe in your business.
Wavy Line
Alp Mimaroglu

Entrepreneur Leadership Network Writer

Demand Generation and Marketing Technology Expert

Alp Mimaroglu is a digital marketing team leader who specializes in creating highly effective marketing engines for companies that range from startups to Fortune 500 companies.

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