2020 Taught Us That the Best Companies Will AdaptJim Huether, CEO of Hyperice, discusses the strategies for 2020 that made it the best year for him and his company.

ByDavid Meltzer•Mar 30, 2021

Opinions expressed by Entrepreneur contributors are their own.

On this episode ofThe Playbook, Jim Huether, CEO of Hyperice, shares his thoughts on:

How he's been able to remain focused in the face of doubters over the years [1:05].
Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka [11:09].
The details behind the aggressive approach that made 2020 the best year for his company [14:31].
His two most vital goals for Hyperice to achieve in 2021 [19:52].

David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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