You Can't Market to EveryoneHere's how a digital-first approach helps one company compete against some of the world's biggest tech giants like Apple and Samsung.
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Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leading the company's marketing efforts. Then, he discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG.
Kyle Kiang andThe Playbook主持人大卫·梅尔泽聊各种话题cluding the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows and why word of mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers and not just their sheer numbers.
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