Will Snap's New Original Series Help the Company Bounce Back After a Tough Year?A recent leaked memo from CEO and co-founder Evan Spiegel laid out the path forward for the business.
ByNina Zipkin•
Snap todayunveiledits latest batch of original series for the social platform, including its first ever foray into scripted programs.
One is a reality show calledEndless Summerabout teen influencers living in Laguna Beach, Calif., made by the creators of mid-aughts reality show juggernautLaguna Beach. Another is a mystery series calledClass of Liesabout two friends who solve cold cases with their true crime podcast from a writer of The CW'sRiverdale. A third is a supernatural comedy calledThe Dead Girls Detective Agencybased on a series of YA novels by Suzy Cox and a fourth is a college comedy from the Duplass Brothers calledCo-ed.
The slate of six new shows, with an additional six on the way, seem tailored to Snapchat's gen Z fan base and in another context, wouldn't necessarily be out of place on networks such as MTV, Freeform and The CW. But as tailored for the Snapchat audience, they are all filmed vertically and each episode is roughly five minutes long with six-second commercial breaks.
Users also have the ability to swipe up from an episode and use Lenses to explore scenes and interact with different objects and characters. The company will also continue its partnerships with NBCUniversal and Viacom through 2019, noting in the statement about the new crop of series that Viacom will be creating 10 new Snap Originals as well as syndicating more than 500 episodes of its network's shows for Snapchat.
The plan to create more original content was alluded to in a lengthy leaked memo from Snap co-founder and CEO Evan Spiegel in which he wrote about the lessons learned from the company's not-so-well received redesign earlier this year. The move, which he admitted was "rushed," led to the loss of 3 million users in the second quarter of 2018.
Spiegel's plan according to the memo is to expand into international markets including Brazil, India and Mexico and become profitable in 2019, but it seems that the original seriesannouncementdidn't do much for Snap's stock price, which dropped to $6.73 a share as of press time, the lowest it's ever been since its IPO price of $17.
