Why This Comforter Startup Had to Make Its Product Less PerfectWhen Buffy set out to build a cozy, cooling, eco-friendly comforter, they encountered an unexpected problem in manufacturing -- and had to solve it by making the item less perfect.

Leo Wang is a second-generation bedding maker, raised in a family that has always sold duvets filled with goose or duck down. Wang wanted to make a product that was more eco- and animal-friendly, so late last year, he launched his startup,Buffy, with a single product: a comforter filled with material spun from recycled plastic bottles. It was asuccess, but Wang wanted to push further and create a plant-based comforter filler. "But there's no playbook for that," he says.

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