Why I Decided to Take the Money and Sell My StartupThe founder of 2-year-old digital card startup GiftZip.com decided to sell to gift-card behemoth SVM. He shares his views on the dangers of not doing the math.

Groupon's snubbing of Google's $6 billion purchase offer was an eye-opener for me. At the time, I was split between the prospects of selling my bootstrapped internet startup to a much larger firm, or taking on outside capital to grow and compete.