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Why Bigger Isn't Better for Logo DesignDesigning logos can be tricky. Designing logos for mobile apps can be downright confounding.

ByMatt Villano

Opinions expressed by Entrepreneur contributors are their own.

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As Americans, we're conditioned to assume that bigger is always better. Bold, bombastic, intrinsic value--bigger stuff packs more punch!

But in the world of logo design--particularly among those who create logos for移动应用程序--big is the enemy. Instead, the goal is to convey the power and reliability of your brand in an image the size of a piece of Chex cereal.

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