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What Seth Godin Wants You To Know About Marketing in 2019The Industry expert urges companies to be relevant, not loud.

ByJason Feifer•

This story appears in theDecember 2018issue of狗万官方.Subscribe »

Brian Bloom

If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19books-- his new one is calledThis Is Marketing,and he has a new notebook in partnership with MOO -- preaches a kind of invisiblemarketing. "The wordmarketingshould mean "What do we call it when we make something people want?' " he says. That'll become increasingly important as 2019 brings moredigitalnoise. His challenge: Be relevant, not loud.

Related:The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

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