What Entrepreneur's Editor-in-Chief Looks For When Assigning StoriesIt's not about you.
ByJason Feifer•
This story appears in the2016年12月issue of狗万官方.Subscribe »
Recently, a CEO was venting to me about how he routinelypitcheshis business to reporters, but nobody writes about him. So I told him the five words that, harsh as they are, all entrepreneurs need to hear: Sometimes you're not the story.
But good news: You could be part of the story.