Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'Hacked emails show that product placement in a Bond film isn't easy.
ByCarly Okyle•
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Everyone knows how James Bond takes his martinis and what kind of car he drives, but the British spy's phone of choice is still up for debate.
While Sony was willing to pay a cool $5 million for Daniel Craig -- who stars as Bond in the upcoming flick Spectre -- to hold one of its Xperia Z4 smartphones, money might not be enough. According to hacked emails at Sony Pictures (ones other thanthese), Craig and the movie's director Sam Mendes were opposed to the Bond-Sony pairing for "creative" reasons. AsAndrew Gumpert of Columbia Pictures wrotein one of the emails, "Sam and Daniel don't like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the "best,' and in their minds, the Sony phone is not the "best')."
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另一个选择是电影高管讨论the character Q -- played by Ben Whishaw -- use the phone instead. Rather than Craig's $5 million, Whishaw would receive $1 million.
Moreover, asThe Verge reports, Samsung wants to get in on the action, offering $50 million for some product placement.
There's no word on who will win out, but we'd be willing to bet that Daniel Craig's preferences will be taken into account. After all, people who disagree with Bond tend to end up on the wrong side of his crosshairs.
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