Vinyl Records Are Having a MomentA 65-year-old record-pressing plant settles into a growth groove.

Video killed the radio star, said the Buggles (still debatable), but the conventional wisdom that MP3s killed vinyl just doesn't hold true—at least, according to United Record Pressing of Nashville, Tenn.

In business since 1949, the company (originally called Southern Plastics) has been melting pellets of vinyl and pressing them into 7-, 10- and 12-inch phonograph records since 1962. Far from an anachronism in this age of digital music, United is expanding. In fact, management credits new technology with contributing to a rebirth of appreciation in vinyl. "Digital is the peak of convenience, and vinyl is the peak of experience," explains Jay Millar, director of marketing.