Vine Launches Standalone App for ChildrenThe micro-video platform developed the app spinoff during Hack Week, when employees remarked how much their children loved Vine.
ByGeoff Weiss•
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In a move that could have kids spending even more time on their parents' smartphones, Vine, the 6-second video sharing platform, has launched a standalone app entitledVine Kids.
With a kooky interface that features brightly-colored cartoon characters, users can swipe left or right for Vines ofporcupines playing the piano,Marnie the dogand other age-appropriate content. Tapping the screen elicits additional wonky sounds.
The product was developed during Hack Week,explainsVine's head of marketing, Carolyn Penner, when the team tends to tackle projects outside of their day-to-day responsibilities.
"One of my colleagues was talking about how much histwo-year-old daughterloves Vine -- he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids."
Vine, which recently turned two years old and countsmore than 40 million users, was acquired by Twitter in 2012 for a reported $30 million.
Related:Soon, Almost Everyone Over the Age of 6 Will Have a Mobile Phone: Report
