Uber Unveils Carpooling Option to Make Trips CheaperThe San Francisco-based taxi alternative announces UberPool, an option for strangers going in the same direction to hitch a ride together and share the cost.

ByCatherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Uberwants you to want to sell your car.

To do that, there have to be reliable, affordable ways for you to get around. Both of those terms -- reliability and affordability -- are absolute deal breakers, and Uber knows that.

To further drive down the price side of the equation, the San Francisco-based ride-sharing app unveiled today a new feature allowing riders to share their ride and the cost. The program, called UberPool, is currently in beta mode but will begin to roll out more broadly in San Francisco on Aug. 15.

Related:Wait For Perfect or Charge Forward? Lessons From Lyft's Controversial NYC Launch.

The move echoes similar efforts by Sidecar, a competing San Francisco-based ride sharing app, which has beentesting a carpooling conceptsince May.

If you opt for UberPool and a nearby rider is headed in the same direction, you will be alerted of that passenger's first name only. If there are no nearby rides available, you will still receive a price discount, according to acompany blog post.

Related:Ride-Sharing Startup Lyft Is Coming to NYC (Yes, For Real This Time)

Until now, the cheapest of its offerings was UberX, which allows drivers to use their own cars to pick up passengers as opposed to black sedans and SUVs. Uber claims UberPool can lower the cost of an UberX ride by as much as 40 percent.Interested customers can sign upto be notified when UberPool gets to their home city.

UberPool is also, as the company itself says, a bit of a social experiment. If you share a ride with a stranger, what is the conversation etiquette? Do you chat, or not? "When is that cool and when is it, well, annoying?" Uber asks.

Related:Finland's Capital Wants to Do Away With Car Ownership

Wavy Line
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Editor's Pick

Related Topics

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Leadership

4 Key Indicators It's Time for You to Hire Your First Employees and Stop Doing Everything Alone

Deciding on the perfect timing to make the shift from solopreneur to team leader can be challenging, but there are certain signs of whether you are prepared or not to take the plunge and recruit staff. Take a look and see if you've reached these milestones and if you should start thinking about hiring outside help.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.

Making a Change

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

It's not enough to have a dream - you need the motivation to stick it out and achieve it.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.