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Top of the HeapHere's how to be sure your franchise's website pops into the No. 1 spot in an online search.

ByTracy Stapp Herold

Top of the Heap

Gone are the days when people picked up bulky phone books to find the nearest pizza parlor, dry cleaner or electrician. Now a click on a computer, GPS or smartphone does the trick--a great development for small business owners, if they know how to make their listing pop to the top of a search ranking.

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