这个企业家狗万官方如何命名您的公司股票-- or Fix a Bad NameThe founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

This is an episode of our podcastProblem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,Stitcher, or wherever you get your podcasts.

A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb andPolicygeniuswas KnowItOwl.

In this episode, Policygenius's founder walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Thanks to our sponsors:

Small business never stops moving, so Dell's US-basedSmall Business Advisorsare trained to keep up. Just call 877-BUY-DELL to get connected. You'll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

People hate calling companies and not getting an answer. Companies hate missing calls, and potential new customers. And yet, it happens every day. That's what Ruby Receptionists is designed to solve—all your calls are answered live by a team of friendly, professional remote receptionists, helping you secure customers and build a thriving company. From their offices in Portland, Oregon, Ruby deliver exceptional experiences to your callers by answering calls live in English or Spanish, transferring calls, taking messages, addressing common questions, and making follow-up calls, and more. To learn more or get started,visit Ruby online.