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The Secrets of 7 Successful BrandsWhether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

ByPaula Andruss•

Opinions expressed by Entrepreneur contributors are their own.

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. FromWarby Parker'ssensible pricing and do-gooder ways tolululemon'ssense of community andHipmunk'saww, so cute mascot, thesebrandshave figured out how to work their way into customers' hearts, minds and wallets.

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Warby Parker

A Clear Vision
Warby Parker
Image © Natalie Brasington

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