The Leadership Style You Need to Drive Your Company CultureThe keys to a strong company culture are not perks and benefits -- they are good leadership and employee empowerment.

ByRose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Editor's note: In the new podcastMasters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business -- and atEntrepreneur.com, entrepreneurs are responding with their own ideas and experiences on ourhub. This week, we're discussing Hoffman's theory: there are many good company cultures and many bad company cultures, but a winning company culture only emerges when every employee feels they personally own the culture.

There's no one way to create acompany culture. There are powerful and weak cultures, and as aleader, it is up to you to decide which one your company will instill.

Related:To Be a Successful Entrepreneur, This Trait Is Key

"A strong culture is critical to companies that hope to scale," says Reid Hoffman, the co-founder of LinkedIn, partner at VC firm Greylock and host ofMasters of Scale, a podcast series examining counterintuitive theories to growing a company. "But truly strong company cultures emerge only when every employee feels they personally own the culture."

He's got a good point, too. Serial entrepreneur and founder of theO.C.D. ExperienceJustin Klosky says that, "developing a strong company culture is all about how comfortable the people that work within [an] organization are." And to Klosky, that starts at the top.

Related:With No Budget, Hear How This Determined Founder Drove Growth and Snared Rock-Star Hires

Whoever is leading an organization is setting an example of what can and can't happen within that company. Therefore, it's important to create a safe environment where employees feel empowered and can share their best ideas.

Klosky提供emplo也认为是很重要的yees with decision-making responsibilities. For example, when he gets on a conference call with 30-plus of his employees, he rarely says a word. "Sometimes less is more -- listening and processing and then being able to say something is much more powerful than just speaking," he says.

Related:Grit Helped This Entrepreneur Hustle Harder -- Even After a Rejection By Trump

However, just like a business idea, there is no one-size-fits-all solution for culture. "There's no one way to be a leader,"狗万官方's editor-in-chief, Jason Feifer, chimes in. Check out the video to learn more about effective leadership, empowering employees and cultivating a safe, productive office culture.

Wavy Line
Rose Leadem is a freelance writer for Entrepreneur.com.

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