告诉谷歌You're Ready for Your Close-UpGoogle's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.

ByMikal E. Belicove

Opinions expressed by Entrepreneur contributors are their own.

告诉谷歌Youre Ready for Your Close-UpHow many times have you made reservations at a restaurant only to find the decor disappointing? Maybe you figured a place called "Haute Meal" would feature modern fare and furniture, and instead you find a dark dining room decked out with stained glass, worn red leather booths and pink lighting intended to erase wrinkles and enhance the appearance of the meat course.

面对它。如果你的顾客必须按他们的脸against the window to see what your business looks like on the inside, they're at a disadvantage -- and so are you. That's why Google is now offering to take interior photographs of your restaurant, hotel, retail shop, gymnasium, coffee house or other storefront business and share them with potential customers who are researching your business using Google search andGoogle Places.

Google-employed photographers shoot these photos using fisheye and wide-angle lenses, and beginning this week, they'll be snapping immersive 360-degree panoramic views of interiors that can be placed on your business' Places page. Consumers will then be able to access those views directly fromGoogle Mapsvia the Street View option. Currently, business owners can upload still photos to their Places page, as can consumers. But panoramic views that allow the Street View to delve inside your establishment are only available if Google shoots the photos and stitches them together for you.

Of course, the best news about all this is that if you apply to participate and your business is chosen, the service is absolutely free. Note, however, that it's currently only available in five U.S. markets: San Antonio, Orange County, Calif., Phoenix, Bay Area, Calif., and St. Petersburg, Fla. Google has already conducted thousands of these photo shoots since itfirst announced the programover one year ago.

So, how do you go about getting Google to set up a photo session at your place of business? Just fill outGoogle's Business Photo Shoots application. If your business is selected, Google will call you to confirm a date and time to visit your location for a photo shoot.

It's those locations where the greatest numbers of requests emerge that helps Google determine where to send its photographers next. So if you miss the first go-around, Google keeps your request on file for future opportunities. Either way, that shouldn't discourage you from uploading your own photos to your Places Page by logging intoGoogle Places.

By the way, you should know that Google's not the only outfit mapping the inside world.EveryScape, for instance, works with Bing -- the world's second-leading search engine -- powering the "Step Inside" area of Bing's local search results. In addition,RealPlacesandPoint Insideare also mapping interior spaces.

Would you welcome Google photographers inside your establishment?Let us know why in the comments section.

Wavy Line

Mikal E. Belicoveis a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book,The Complete Idiot’s Guide to Facebook, is now available at bookstores.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Marketing

How ChatGPT Is Changing Digital Marketing (for Better or Worse)

The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.

Business News

Mark Zuckerberg's Net Worth Soars to $113 Billion after Meta Stock Surges — Making Him the 9th Richest Person in the World

Mark Zuckerberg experienced a remarkable boost in his wealth, with gains of up to $9 billion, after Meta's stock surged by 9% following a robust second-quarter earnings report.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Devices

Get an Extra Discount on a Tiny Camera, Just $60.99

This camera may be little, but there's a ton you can do with it.

Real Estate

How to Utilize Exclusive Rights and Use Clauses in Commercial Real Estate

From use clauses to tenant-landlord agreements, knowing your rights in commercial real estate is vital.