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Stellar Customer Service Keeps Upscale Lingerie Shop in BusinessThis Denver-based small shop has weathered tough times by showing their customers that they care.

ByErika Napoletano•

Opinions expressed by Entrepreneur contributors are their own.

Tucked into Denver's tony Cherry Creek North shopping district since 1997, SOL (Store of Lingerie) has seen plenty of bigger businesses--including nationalbrands--open in the area, only to fall flat. All the while, SOL has thrived in its original location.

The boutique is unapologetically swanky, with bras running well over the hundred-dollar mark. So how does an upscale shop stay in business when consumers can easily order from one of the more budget-friendly online brands?

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