How to Grow When You Are the BusinessThe road to expansion is open, even if your business is built around your own specialized skills.

Christopher Dorris wanted to send more people his message of using sports-derived psychology to enhance business performance by battling the fears and beliefs that hold people back. The problem was that he and Alison Arnold, his partner in the Phoenix training and consulting companyHead Games, were the only people he knew who had enough drive and commitment to their approach to open a second office.

"We've come across many who demonstrate interest and are desirous of being involved in an expansion project," says Dorris, 35. "But other elements were missing: sharing the philosophy, and the ability and desire to run your own show."