Six Tips for Building Buzz on a BudgetSix tips for building buzz on the cheap.
ByGwen Moran•
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Every business needs to promote to attract interest and customers. However, cash-strapped startups often have trouble finding the money to devote toward expensive marketing campaigns. Not to worry: These experts have some smart ideas that won't cost a fortune.
1. Build a network
Whether online or in person, networking is one of the most essential marketing steps any business owner can take--and it can be done for free or for very little cost, says marketing and growth consultant John Paul Engel, founder of Knowledge Capital Consulting in Sioux City, Iowa.