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The Triangle OffenseBuilding your own sales pyramid-one step at a time

ByBarry Farber

Opinions expressed by Entrepreneur contributors are their own.

All salespeople recognize this one simple truth: Most of thebusiness we do is based on the relationships we have with ourcustomers. It stands to reason, then, that your best customers willbe those with whom you have the best relationships. But how do youbuild those "best" relationships?

You need to construct a foundation step by step. Each step leadsto the next level, and the next, and the next. In fact, there arefour levels that make up the sales-success pyramid:

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