Out of SeasonStrategies for surviving the downtime in a cyclical business
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Next month, Matt Kersten will be up to his neck in Christmas cards. The founder ofKersten Cards美国亚利桑那州斯科茨代尔,贺卡公司说80 percent of his 4,000 orders per year are Christmas cards, which typically hit between July and early December. That leaves fully half of the year with minimal orders--and scant new revenue.
"It's definitely tough, but we do it," he says. "It's important to manage costs, and you constantly have to reinvest in your business. You can't stay stagnant."
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