Olive Garden to Unveil a Really Crazy 'Never-Ending' DealLooking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
American appetites for casual chain dining are seemingly endless -- a fact illuminated by Olive Garden's latest promotion, which will offer 1,000 lucky customers unlimited portions of pasta this fall.
Today, the Darden-owned chain is offering for sale "Never Ending Pasta Passes" to the first 1,000 visitors to itswebsite. The $100 gift cards will bestow each holder with seven weeks' worth of endless pasta, salad, bread and Coca-Cola branded drinks. The sale kicks off at 3 p.m. ET.
The publicity stunt dovetails with the chain's nationwide "Never Ending Pasta Bowl" offer -- an annual promotion during which all guests can feast on unlimited pasta for $9.99. "What we're trying to do is get some attention," Olive Garden's EVP of marketing, Jay Spenchian,toldUSA Today. "We're trying to make our fans feel like VIPs."
Related:Olive Garden Undergoes 'Brand Renaissance' as Investors' Criticism Intensifies
Last year, he added, the 800-store chain -- which has been undersevere investor pressurefollowing tepid sales -- served up 13 million bowls of never ending pasta.
And though it may point to a nutritional liability, a whole host of casual chains are satiating endless appetites at the moment in order to attract voracious diners and create social buzz.
TGI Friday's is currently offering "Endless Appetizers" for $10, while Olive Garden's former sister company, Red Lobster, has once again rolled out its "Endless Shrimp" promotion. Outback Steakhouse is also offering a $15.99 dish featuring steak and unlimited shrimp.
Related:Desperate Measures: Olive Garden Revamps Menu as Investors Get Pushy
