Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?How Civil War-era "Decoration Day" morphed into the mattress-filled Memorial Day we know now.

Memorial Daywasfirst widely observed on May 30, 1868to mourn and honor the soldiers who lost their lives during theCivil War. Following United States involvement in World War I and World War II, the holiday became the generalized day of remembrance we know today, honoring those who made the ultimate sacrifice.

But the holiday has since evolved into something else too.

Today, the national moment is also commonly associated withblowout deals and discounts, particularly on mattresses — a phenomenon that might come across as somewhat strange at best and downright offensive at worst. How did it happen?

Check out our timeline below to track Memorial Day's evolution from Civil War-era "Decoration Day" tomodern retailextravaganza.

Related:Make a Personal ConnectiontoHonorthe Fallen ThisMemorial Day

1866

The first formal, village-wide annual Memorial Day ceremony to commemorate fallen soldiers is held on May 5 inWaterloo, New York. The city considers itself "the birthplace of Memorial Day."

1868

General John A. Logan of the Grand Army of the Republicproclaimsthe day one of national commemoration, honoring the sacrifices of Civil War soldiers. Following former Union General James Garfield's speech at Arlington National Cemetery during the first national observance, some 5,000 attendees aided in the decoration of the more than 20,000 graves of Union and Confederate soldiers.

At this point, the holiday is called "Decoration Day" — so named for that very tradition of visiting the cemetery to decorate graves with flowers, wreaths and flags.

1873

New Yorkstate names the national moment anofficial legal holiday, and other states soon follow suit.

1875

庆祝的潮流开始迅速变化;莱斯s than a decade after the holiday's first observance, some are accused of lacking the appropriate respect for the fallen heroes' military service. "The old pathos and solemnity of the act have vanished, too, except in very quiet country places," the New YorkTribunewrotein 1875.

几年后,在1878年,出版once again pointed out the shifting sentiment towards the federal holiday: "It would be idle to deny that as individual sorrow for the fallen fades away the day gradually loses significance. The holiday aspect remains; how much longer the political character of the observance will linger we dare not guess."

Related:Want to Generate Buzz? Create Your OwnHoliday.

1882

The Grand Army of the Republicencouragespeople to call the holiday "Memorial Day" instead of "Decoration Day," but the new title is slow to catch on, given the Memorial Day tradition it began with in 1868.

1887

U.S. Congresspasses a resolutiondeclaring the day a holiday for all per diem government employees.

Late 1920s

Radio stations在大城市扎根,nd companies waste no time using it forcommercial purposesin the U.S.

1938

Congress declares the day a national holiday, and "Memorial Day"becomes more commonplace— though the name won't be officially adopted by the U.S. government until 1967.

Late 1940s

Cities like New York, Chicago and Los Angeles have functioninglocal television stations. Both nationalcommercialswith high production values and local, lower-budget advertisements enter the scene.

1968

Congress signs into law theUniform Monday Holiday Act, permanently moving Washington's Birthday, Memorial Day andLabor Dayto a Monday. The law establishes Columbus Day as a federal holiday as well, also to be permanently observed on a Monday.

1971

Three years later, on January 1, 1971 the Uniform Monday Holiday Act takes effect.

With a three-day weekend officially in place, Americans have some extra free time. Some might take the opportunity totravelandspend money. Others might opt to stick closer to home — and also spend money.

It seems that advertisers were quick to pick up on the trend that Memorial Day (and the other holidays signed into three-day-weekend law) had begun. After all, when people havefree timeand money to burn, what better way to draw them in than with enticing discounts and promotions?

The 1990s

Cyberspaceprovides marketers with a new frontier. Asemailenters the mainstream, and communication becomes more instant than ever before, advertisers are able to deftly target specific groups of potential buyers — bringing back a level of personalization that fell by the wayside in the era of mass media, but began to reemerge with the rise of cable television and channels that catered to certain audiences.

Related:Earn 60% More Engagement with These 9 Email List Segmentation Strategies

Mid 2000s-present day

The proliferation of various social media sites and apps, beginning withMySpacein 2003, transforming withFacebooka year later, and ultimately evolving into the dominant players we have today,InstagramandTikTokamong them, offers yet another opportunity for advertisers to use targeted ads, especially once influencers join the conversation.

So ... what about those mattresses?

We've established that people are more likely to travel and shop — and therefore, spend — when they have a day off from work, but why does it seem likemattresssales are the focal point during this time of year?

Well, it turns out that it might be just that — the time of year.

Almost40 million Americansmove each year, andmore than halfof them will move between May and September. That means that once spring rolls around (and Memorial Day with it) roughly 24 million people are probably thinking about an impending move, which comes with all of the usual considerations: what to keep and what to get rid of.

For those adding a bedroom or simply wanting an upgrade, blowout Memorial Day mattress sales serve as a prime opportunity to snag a bargain on what can be a very high-cost item. It's an important purchase too, as despiteresearchthat shows Americans spend an average of 36 years in bed over the course of a lifetime, three in four Americans think their bed could be more comfortable.

Related:8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders

And there you have it: from the American Civil War to the present day, how honoring fallen heroes morphed into the mattress-filled Memorial Day we know now.

Despite the intense commercialization of Memorial Day Weekend, it's still a great opportunity to observe some of those earlier Memorial Day traditions — or any new ones that help serve that original purpose of remembrance.