McDonald's U.S. November Sales Unexpectedly FallMcDonald's same-store restaurant sales fell 0.8 percent in November, dragging worldwide sales short of monthly predictions.
ByKate Taylor•
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McDonald'sreported global sales fell short of analysts' November predictions, as comparable-stores sales in the U.S. drastically dropped.
Same-restaurant sales fell 0.8 percent in the U.S.-- far short of the 0.3 percent gainanalysts had expected.
Worldwide sales at restaurants open at least 13 months rose 0.5 percent last month, just shy of the 0.6 percent analysts predicted. Breakfast, chicken offerings and value options drove most of the growth, the company said.
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Outside the U.S., results were mixed. Same-restaurant sales in Europe rose 1.9 percent, exceeding the expected 0.8 percent increase. Meanwhile comparable sales in Asia Pacific, the Middle East and Africa fell 2.3 percent, a greater fall than the predicted 0.7 percent decline, primarily due to continued negative results in Japan.
McDonald's has struggled withbalancing roll out of new products with profitabilityin 2013. The burger chainrecently launched or will soon launchofferings including Mighty Wings, Southwest Premium McWrap and White Chocolate and Peppermint Mocha. In 2014, McDonald's says plans to leverage the breadth of menu choices and strengthen customer service.
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