Marketing - Page 2

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Grow Your Franchise

When I Told People How Big This Franchise Could Grow, They Laughed. Now the Joke's on Them.

Why building a successful enterprise in this sector starts with embracing a growth-focused mindset.

Growing a Business

Your Brand Definitely Has a Voice. But Is It the One You Want?

"What kind of brand voice conveys such a crazy ambitious mission?" Six founders on figuring out what their brand should sound like.

Business Solutions

Design AI-Generated Images With This Lifetime Service for Only $39.99

Save hundreds of dollars on this AI image generator that gives your marketing a boost.

Growing a Business

Your Public Messaging Strategy Starts With Your Inner Circle

狗万官方企业家spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

More Posts on Marketing

Growing a Business

How to Harness the Remarkable Power of a "To Don't" List

This list will allow you to spend less time on the things that aren't really important and more time on the things that require attention.

Marketing

What the 'Barbie' Movie Can Teach Businesses About Effective Multicultural Marketing

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.

Marketing

Where Anheuser-Busch Went Wrong and How We Can Do Better

Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.

领导

Psychological Safety Is Crucial to Your Team's Success — Here are 4 Ways to Create It

Psychological safety greases the wheels for a high-performing team. Here's how to encourage it within your rank and file.

Growing a Business

The 3 Greatest Lessons I've Learned After 25 Years in Business and $100 Million in Revenue

Here are the three most valuable lessons I've learned over 25 years of business ups and downs.

Science & Technology

3 Ways to Lean into Tech Without Losing the Human Touch

Tech is a powerful business tool, but it shouldn't overshadow your brand's human touch. Here are three ways to avoid that issue and get the most out of your tech.

Thought Leaders

The 6-Step Process to Writing Your Own Book as an Entrepreneur

Writing a book is a considerable commitment, especially for entrepreneurs juggling numerous responsibilities — here are 6 ways to help.

Thought Leaders

Why LinkedIn Is the Ultimate Platform to Unleash Your Thought Leadership Potential

Whether you're a seasoned executive, a new entrepreneur or a subject matter expert, let's explore why LinkedIn should be your digital podium for sharing insights, igniting meaningful conversations and leaving an indelible mark in your industry.

Growing a Business

想要得到你应得的荣誉为你的工作吗?Do This, Says Bozoma Saint John — Who Ran Marketing for Netflix, Apple and Uber

You probably can't name many chief marketing officers, even if they worked for high profile companies. Bozoma Saint John says that making herself "well-known" was an intentional strategy, and it's one that you shouldn't be shy to try.

Marketing

'Barbie' Is Driving a Huge Surge in Vintage Car Buying Says Hagerty CEO

McKeel Hagerty, CEO of automotive enthusiast brand Hagerty, discusses how movies, TV and gaming are fueling a new generation of passionate car collectors.

Marketing

How to Craft an Emotional Marketing Message That Hits Home

Logic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the easiest to do — so here are some tips to get started.