Marketing Presentations Go VirtualFight the high cost of gas and air travel with your own webinars.

Don't let belt-tightening cripple your marketing ability. Despite spiraling gas prices and the rising cost of business air travel--not to mention the time-wasting lines and layovers--there is a new, low-cost way to connect with customers and prospects. You can go virtual in 2009 with a marketing tool that doesn't require plane travel or even a trip across town by replacing face-to-face presentations with webinars that let you reach prospects and customers without ever leaving your office.

There's no special conferencing equipment needed. Participants watch your webinar on their own computers, hear you live via telephone and ask questions online or by phone. And webinars are versatile marketing tools. For example, rather than fly to another city to make a presentation to a corporate prospect, you can design and present a webinar to his entire team. Looking for a smart way to promote your business and win new customers? Create and market a webinar that positions you as an expert and demonstrates your firm's abilities.