Marketing Magic: Monopoly Maker Hides Real Money in Game's Special EditionFor its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
ByNina Zipkin•
Hasbro is taking a page out of the Willy Wonka marketing playbook. In honor of Monopoly's 80thanniversary, French players of the eminent board game willhave a chance to win actual cashhidden in sets of the game.
Eighty boxes out of 30,000 different games will have varying amounts of cash ranging between about $170 and $342. Meanwhile, the big winner will get a box that has every piece of Monopoly money replaced will real euros, adding up to about $23,200.
Related:This 'Exploding Kittens' Card Game Is Blowing Up on Kickstarter
While certainly not enough to buy a railroad or an ocean-front property, it's still a fairly substantial chunk of change. Florence Gaillaird, Hasbro France's brand manager, told the AFP that the bills were delivered to the local packing center with a supreme amount of secrecy.
Of course, Monopoly isn't the first brand to take a "golden ticket" approach. In 2010, Nestle, which owns the Wonka name,put prizesin its Exceptionals candy bars. Two years later, in a slightly more off-putting move, the candy companyput GPS trackersin Kit Kats to award 12,000 euros to winners in Ireland and the UK.
Monopoly isavailablein 114 countries and 43 languages.
Related:'Game Guru' of Candy Crush Saga Leaves King Digital to Found New Gaming Startup
