Opinions expressed by Entrepreneur contributors are their own.
Planning a hot new marketing program for 2002? Sometimes, evenwith the help of a qualified agency, what may at first look likebrilliant marketing moves can actually be big mistakes. Here'show to avoid four marketing blunders that can torpedo yourbest-laid plans.
1. The Wrong Message
4th of July Sale - Save 20%! Unlock this premium article & so much more with狗万官方+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts