Marketing Campaign Planning ChecklistBefore you begin your market research campaign, use this form to analyze the costs.
Before you launch a marketing campaign, answer the following questions about your business and your product or service.
| Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments? | |
| In forming your marketing message, have you described how your product or service will benefit your clients? | |
| Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them? | |
| Have you prepared a sales forecast? | |
| What type of media will you use in your marketing campaign? | |
| Have you planned any sales promotions? | |
| Have you planned a publicity campaign? | |
| Do your marketing materials mention any optional accessories or added services that consumers might want to purchase? | |
| If you offer a product, have you prepared clear operating and assembly instructions? What kind of warranty do you provide? What type of customer service or support do you offer after the sale? | |
| Do you have product liability insurance? | |
| Is your style of packaging likely to appeal to your target market? | |
| If your product is one you can patent, have you done so? | |
| How will you distribute your product? | |
| Have you prepared job descriptions for all of the employees needed to carry out your marketing plans? |
