Attracting Boomers to Your SiteWith baby boomers flooding in, the Net is a very profitable place.
Baby Boomers--those born between 1946 and 1964--account for nearly one-third of the online population, making them the largest age group on the net, according to a July 2005 study by Jupitermedia Corp. The study also found that boomers are the dominant online shoppers--76 percent have purchased products or services online, and they tend to spend more online than those in the 18-39 and 60-plus age groups.
There are some general rules to follow to attract this group, says Sharon P. Whiteley, president and CEO ofThirdAge Inc., an online media and direct-marketing company that focuses on serving adults in their 40s, 50s and 60s. Whiteley, a baby boomer herself, suggests you:
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