How Wahlburgers Finds Success Through FeedbackBy paying attention to what customers truly wanted, the food-service brand boosted business.

InWahlburgers' early days, the company surveyed itsaudiencewith a simple question: Who do you believe ourcompetitorsare?

Patrick Renna was sure he knew the answer. He'd joined the company as CFO in 2015 and would become president in 2019. The way he saw it, the competition was full-service restaurants -- Red Robin, Chili's, Applebee's, and so on. But to his surprise, some customers disagreed.