How to Make Money With a PodcastFor podcasting to pay off, have a plan to be different -- and valuable.

Here's howDefacto Soundfounder Dallas Taylor opens each episode of his podcast: "From Defacto Sound, you're listening toTwenty Thousand Hertz." But he's afraid to talk much more about his company. Yes, he'd like to tell listeners about the sound design studio he owns, which has six employees and does work for the likes of Ford and Under Armour. "In a perfect world, I could say, "Hey, everyone, I'd like to be straight with you. If you know anyone inadvertising, send them to Defacto Sound, because that's what pays for the show,'" he says.

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