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如何to Maintain Clients' Trust While Managing a CrisisDon't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.

ByChristopher Hann•

Opinions expressed by Entrepreneur contributors are their own.

Disaster-ready: Jonathan Bernstein of Bernstein Crisis Management.
Disaster-ready: Jonathan Bernstein of Bernstein Crisis Management.
Photo© Jeff Clark

问:如何do you maintain your clients' trust while managing a crisis?

A:The best approach, of course, is to avoid the crisis in the first place. But in the real world (e.g., Enron, BP, News Corp., et al.), that's not always possible.

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